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Denver, Colorado's Online Marketing Services
Sexton and Company Denver, CO online marketing

Sexton & Co. Online Marketing - Denver Online Marketing Strategy


Developing a comprehensive online marketing strategy is an essential part of
your marketing program. In order to succeed, you must develop and implement a
strategic plan that includes the following:

  • The measureable goals of your program
  • Industry and competitor information
  • Current web site analysis
  • Keywords you are looking at ranking for
  • Implementation plan for driving more traffic
  • Ongoing Analysis

Each step plays an important role in your overall strategy.


In addition, there are often short term and long term strategies. Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all strategic plan, they are only a temporary solution and should be considered as an interim solution in conjunction with a long term strategy.


Short term online marketing strategies may include purchase of pay per click advertising, banner ads, text links, etc. focusing on pulling in a volume of traffic. Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies continue to produce results years later and in the long haul may cost much less. Long term strategies may include opt-in lists, blogging, social networking, article marketing, etc. Most strategies are customized for maximum effectiveness based on your target customers, the competition and the industry you are competing in.


By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site. This simple formula when creating your Internet marketing strategy provides you with the greatest Return on Investment.


To contact a Denver, Colorado Online Marketing Specialist -- call us at 303-246-0366 or contact us and let us develop a FREE visibility report for you.

For more information on our full line of services please select the following:

Analysis and Strategy

Consulting Services

Web Site Analysis

Online Marketing Strategy


Web Site Development

Web Site Design

Flash Animation

Online Video


Internet Marketing

Search Engine Optimization

Search Engine Marketing

Lead Generation

Pay Per Click Management

Online Media Buys

Tracking and Ongoing Analysis